Privacy Center
At Lotame, privacy is more than a list of do’s and don’ts, or policies and processes. It is foundational to Lotame’s values of trust and integrity. It is integral to our commitment to support data-driven decision-making and delivery of personalized advertising and content without sacrificing personal privacy. On this page we provide links to our privacy notices, to submit privacy rights requests, and to our data processing agreements.
Privacy Notices
The types of personal data we collect and our use of that personal data varies based on how you use our Sites (like corporate websites and our platform site) or how you interact with the sites of our business clients and data providers that use our Services. To ensure transparency and clarity, we have established distinct privacy notices tailored to the different aspects of our operations.
Our Services Privacy Notice applies to the collection and use of personal data in connection with the Services we provide to our business clients and data providers. This notice outlines how we handle personal data to deliver effective advertising technology solutions while safeguarding the privacy of all individuals involved.
In addition, our Corporate Privacy Notice pertains to our websites and corporate functions. This notice details how we collect, use, and protect personal data gathered through our website and other corporate activities, ensuring compliance with applicable privacy regulations.
To further enhance transparency, we provide a Cookie Notice specifically for our corporate website. This notice explains our use of cookies and similar technologies to improve user experience, analyze website traffic, and personalize content. In certain countries, you will also be provided a link to manage their cookie preferences, ensuring informed consent and compliance with relevant laws.
By maintaining separate privacy notices and a dedicated cookie notice, we aim to provide clear and precise information about our data practices, reflecting the unique privacy considerations of each area. We are committed to upholding the highest standards of privacy and transparency for all our clients and stakeholders.
Your Privacy Choices
Lotame specializes in providing advanced advertising technology solutions exclusively for businesses. Our website is designed to provide comprehensive information about our services, which offer the tools and insights necessary for our clients to succeed in today’s competitive market.
As a business-to-business company, we understand the importance of transparency and trust. Therefore, we have implemented distinct “Your Privacy Choices” links to ensure clarity and compliance. These links are tailored to address privacy concerns separately for our services and our corporate website and functions, reflecting the specific privacy practices relevant to each area.
Consumers/Individuals for our Services
- Information about Your Privacy Choices and instructions on submitting a privacy rights requests
- Your Privacy Choices Request Form
Current and Former Employees of Clients
Marketing Communications
Data Processing Agreements
To assist our business customers and data partners in meeting ours and their obligations under applicable data protection and privacy laws we have created Data Processing Agreements (DPA) and DPA Schedules for our agreements that are written based on how the Lotame platform operates to state the roles, responsibilities, and obligations of how we and you, our business customers and data partners, will comply with applicable data protection and privacy laws. Lotame continuously monitors the global privacy landscape and adapts our DPAs and DPA Schedules accordingly to ensure that you and we can meet our obligations under applicable data protection and privacy laws.
The DPAs below are incorporated by reference into the specified agreement covering your relationship with Lotame; however, if you wish to review the DPA and DPA Schedules, require a signed copy of the DPA, or if you have signed an earlier version of our DPA and need to sign our current DPA, instructions on how to review and sign the DPA are included on the following pages.
Additionally, we have provided a FAQ to answer various questions about Lotame’s DPA.
- DPA and DPA Schedules for Lotame Master Services Agreement
- DPA and DPA Schedules for Lotame Incoming Data License Agreement
- DPA and DPA Schedules for Lotame Outgoing Data License Agreement
- DPA and DPA Schedules for Lotame Data Marketplace Buyer Managed Service Terms
- DPA and DPA Schedules for Lotame Panorama ID Enrollment Terms (for Prebid and Amazon CxM users only)
